Why We Love Duns Sweden
It was thanks to one of our lovely customers that I discovered this brand and I'm so glad I did. We are one of a very small number of stockists in the UK so I feel very privileged that we were able to introduce a range to Whippersnappers earlier this year. Known for its colourful prints and ethical credentials, Duns has an almost cult following with customers planning their new season shops days before the launch and snapping up key pieces minutes after they have gone live.
The company was founded in 2007 by Christin and Andreas with main three goals; to be organic, to be unisex and to be unique. They only use 100% GOTS certified Organic Cotton and ensure all of the employees at their factories in India are treated and paid fairly (20% above the Living Wage in fact).
New collections are kept tightly under wraps until a few days before launch and on launch days themselves, all outlets share an agreement to launch at exactly the same time. As far as Autumn / Winter 2021 is concerned, Friday 24th September at Midday (GMT) is the time to mark in your diary! The colour palette is autumnal greens, oranges and browns along with some new colours of the iconic radish print (of course). But don't hang about, popular items often sell out on launch day so if there's something you like, get it when you see it! There's also a Christmas drop which is totally amazing but I can say no more... Follow us on Instagram and Facebook for more information when I'm able to share.